Deployment is Your Only Metric

Pitch decks don't generate revenue. We argue why early, consistent deployment is the single most important KPI for any deep tech startup.

The venture world often obsesses over fundraising announcements and valuation milestones. We believe this is a trap. For deep tech and climate hardware, the only metric that truly matters is deployment—real units operating in the real world, solving a customer's problem.

Deployment is the ultimate source of truth. It provides an unfiltered feedback loop that no demo can replicate. It builds customer trust and, most importantly, it generates cash flow. The best way to de-risk your next funding round isn't a better story; it's a growing list of successful deployments. Stop counting logos on a slide and start counting units in the field.